Husband and wife team Bryce and Kerry Moore developed Context Furniture based on inspiration from both the modernism movement and arts and crafts style. As a result they develop work that appeals to people who love modern concepts but enjoy the warmth and detail of handcrafted furniture. The two met in 1998 at the University of Montana in Missoula. Inspired by the study of semiotics, both were exploring communication through alternative methods.

Bryce actively experimented in sculpture and furniture, while Kerry concentrated her efforts on graphic design and video journalism.

The two moved to the Detroit area where Bryce furthered his study of furniture at the College for Creative Studies, and Kerry worked as a graphic designer for the automotive industries. During a prolific period for them both, the lines between their disciplines began to blur. They were intrigued with concepts of simplicity in archetypal forms, finding order in random patterns, and how individualism contrasts with conformity. The messages they wanted to communicate came together in the process, materials and forms of their furniture.

Wood Digest Magazine Contributor

JE Moran Associates

Tonie got her start as a fashion and product photographer before transitioning to industrial design. She has taught industrial and interior design at the undergraduate level as well.
She has blended her influences: the flowing, sensuous lines of fabric, the interplay of light of shadows, and the elegant structures of nature to create a unique line of home furnishings. She believes in the Bauhaus ideal of creating beauty in everyday objects. By making common items beautiful, design is brought into daily life and sub-consciously becomes a part of the built environment much like the inherent beauty of the natural environment.
EDUCATION: Bachelor of Arts in Visual and Environmental Studies from Harvard University, MA in Industrial Design from North Carolina State University, School of Design.

Adrienne McNicholas, founder, Klinik Inc
www.klinik.ca
The success of Design, as an applied business strategy, depends equally on one’s understanding of design and of business.
Adrienne has 10 years of experience and success in the development and promotion of new design brands and product collections. Adrienne specializes by working with clients that are applying “design as strategy” for the first time. Using design as a business strategy, Adrienne led a Toronto area yacht manufacturer through the development, branding and launch of a furniture collection by Canadian designer Scot Laughton. The collection received the ICFF editor’s award at its debut. Adrienne has consulted on the development and launch of three collections at the ICFF and NYIGF and three editors’ awards have resulted. Adrienne credits her success to her ability to translate and mediate between the business objectives of the project and the subtleties of the design market.
In addition to working with design as an applied business strategy for the high-end markets, Adrienne also works with manufacturers to develop new product collections for the mass market. Well versed in the terrain of mass market retail and the subsequent requirements for product success, Adrienne has spearheaded the development of several collections at Target, Wal-Mart, Home Depot, Linens ‘N Things, Pier1 and other nationwide retailers.
Before launching her own design and marketing consultancy in 2001,Klinik Inc, Adrienne was the marketing manager at Umbra; where she learned a great deal about the complex and intertwined relationship between the disciplines of design and marketing.

Avroko - more coming soon

Designer, inventor, entrepreneur and educator, Scott Klinker gives form to new cultural ideas. He heads the graduate 3D design program at the world-renowned Cranbrook Academy of Art as Designer-in-Residence, where he also received his MFA in 1996. After years of designing in larger corporate contexts - as an in-house designer at Ericsson, and as senior staff at IDEO - Klinker ventured to Japan in 1999 to lead a product design program at the Kanazawa International Design Institute and founded his independent studio, Scott Klinker Product Design - focused on developing licensed designs for contract furniture, household goods and toys. He moved his practice to Cranbrook in 2001 and began to build partnerships with small, design-driven companies seeking strategic innovation. In 2004, Scott’s Spaceframe Builder’s Kit for Offi & Co. was selected by Fortune magazine as one of the top 25 products of the year. In 2006, he was featured as one of Newsweek’s annual ‘Design Dozen’ selection of best new designers. Meanwhile, Scott has been busy organizing and curating exhibitions to promote Design in Kanazawa, Chicago, Detroit, New York and Milan. As an active agent in education, culture and commerce, Scott is building new works, connections and discussions to inspire design culture in America and abroad. You can learn more about Scott’s work and philosophy at www.ScottKlinker.com.