Explaining the process

The repsonse to the Narrative Collection was positive, however the inherent understanding of the customizable process was hard for the consumer to grasp. Context decided to use a historical reference yet same modern process to explain their idea. The William & Mary Collection, which uses a iconic turned furniture leg as a flat graphic, was something the public could relate too. At this point the company also moved away from a solid process to component based constructions that allowed for even greater customization by mixing and matching parts.