Socital and Environmental advantages

Societal advantages
Advantages of mass customization are immediate. If the manufacturing model were the change on a large scale, the positive effects would literally change the world. Shifting a product’s advantage from a low cost/cheap labor item to an individual personalized process will change the way consumers interact with the goods they use. Consumers who engage in design-driven custom products will have a personal investment in their purchase, creating value beyond low cost.

Environmental advantages
Because a product has a specific end user and purpose, the production of excess items would become obsolete. Transportation of these excess items would cease to be necessary. In addition, only the resources that are needed for a specific product would be consumed, reducing the consumption of raw materials for the creation of goods that have no specific future. A localized proximity of manufacturing near consumers will lower production lead-times, reduce transportation costs and related harmful emissions. Mass Customization manufacturing can be adaptive to market fluctuations, by reducing risk and equity investments in excess inventory and labor processes. The need to constantly grow a manufacturing base and produce more products in order to be profitable is as antiquated a business model, as mass manufacturing is a production model.