Though in its infancy, mass customization has been limited to extruded and/or "cookie cutter" designs cut out of sheet goods with cnc technology. For my thesis, I wanted to explore the inherant challenges and opportunites of mass customization. The first challenge; mass customization's answer to molded, highly standardized office and lounge chairs.
The dna seating system combines a dynamic process with pre-fab components to offer the consumer body specific seating. The user can input their own anatomically specific dimensions into the model including seat height, armrest height, and lumbar support height and depth. The user can also select from three base options including task chair, side chair, and lounge chair and then preview their chair online. The four plywood pre-forms are then custom trimmed, assembled using the dna bracket, and the chair is delivered to the consumer for a body specific seating solution ready to sit right out of the box.